The universal buzzword for eyeballs from visitors on your site.
It has become the lifeblood of blogging as well as one of its most celebrated terms.
You can’t blame bloggers. After all, a large number of the most wealthy bloggers in the world won’t have made it without traffic.
And rightly so, seeing as the simple definition of traffic is visitors to your website and the higher the amount of traffic to your website, the higher your potential to make a lot of $$$ if you monetized your site.
No, this post is not about monetizing your site. (Click here if you want ideas on how to do that).
It’s about the nuts and bolts, and techniques that increase traffic to your website.
And with that intro, let’s officially begin..
How To Increase Traffic To Your Website Quickly
For the sake of being a bit official and to appeal to the nerds and “efiko”s, let’s quickly define traffic.
Traffic – the number of unique monthly visitors to a website.
That’s about as complex as I can get. Sorry.
So if traffic is the number of visitors to your website, how do you get visitors to your site?
Well, before we go into details on that, let’s talk about 2 types of traffic:
Organic Vs. Inorganic Traffic
Organic is basically used to describe things that are natural or occur naturally.
So if you could get visitors to your website naturally i.e. without any major effort or paid advertisements on your part, that traffic could be called organic.
Organic traffic involves your visitors coming to your site from search engines (SEO), or as a result of social media shares or after reading a guest blog on another site.
Inorganic traffic, on the other hand, refers to all traffic that results from paid advertisements. This refers to everything from PPC Ads, Sponsored blog posts, Facebook Ads, Twitter Ads, Instagram Ads etcetera shmetcetera.
The major difference between organic and inorganic traffic is that you don’t spend money to get traffic organically.
So as a sharp guy, you might want to focus most of your efforts on getting traffic organically.
Because, after all, why pay for the cow when you can get the milk for free?
The catch 22 with organic traffic is that it can take a while before you see an actual growth in traffic from it.
Ideally your traffic generation should involve a combination of tactics for both organic and inorganic traffic generation.
But regardless of which you prefer, as long as you follow these 10 simple steps, you will undoubtedly get traffic.
10 Steps to Increase Traffic To Your Website Quickly!
#1. Know Your Target Audience
I think I’ve been over-stressing this, but the fact is your website or blog is not about you. It’s about your audience, their problems and what they want.
To attract them, you need to write about things that concern them.
But you need to know who they are before you can write about things they’ll be interested in.
#2. Create Kick Ass Content
Before you decide to drive traffic to a website, ensure you have epic content on your site.
It makes no sense to direct all your efforts towards getting traffic to a site that doesn’t have great content on it.
That’s like “hype-ing” the latest ShopRite in your area and dragging people there, only to get there and find out there are no items or only a few items for sale there.
Take the time to create content that is useful, interesting and provides value to your target audience, before you start trying to drive traffic to your site.
#3. Make Your Content Share-worthy
Let’s face it.
Most of your target audience won’t share your epic content.
It’s not that your content doesn’t help them. It’s just that they’re usually busy reading and learning for themselves to think about passing your content along.
So how do you get people to share your content?
Well, you create content that targets people who are most likely to share your content- people in your niche who have an audience.
This means fellow bloggers, and influencers in your niche. Blog about things they care about. Create videos or infographics representing ideas they’re passionate about.
#4. Optimize Your Content for Search Engines
Also ensure to have about 5 internal links within each 1000 word post. This gives your readers more posts to read on your site and increases time on site which is a great ranking factor in search engines.
All the great, epic, share-worthy content in the world won’t bring in the traffic you want if nobody knows it exists.
You need to get on the social media platforms where your target audience is hanging out and let them know it exists in the right format that would appeal to them.
#6. Guest blog
Like I said in an earlier post, I haven’t guest blogged.
But from the successes of bloggers like Jon Morrow, and Bamidele Onibalusi, sometimes guestblogging might just be that spark you need to spark a wildfire in your business.
Imagine how much traffic a single guest blog on Forbes, or Entrepreneur could bring to your site?
Don’t dull. Guest blog (like I’m about to start doing).
#7. When in doubt about your Search engine result page (SERP) ranking, pay Google to raise your ranking
If you know anything about SEO and search engines, then you know that first page of Google is where you want your page or website to be.
When was the last time you were looking for something on Google and you went past that first page? Can you remember?
Now, it’s going to take a lot of work to get to that first page organically (on page SEO, backlinks, etc). If you want to sidestep all that, you need to run an Ad campaign with Google Adwords.
As long as your keyword is one with a huge amount of monthly searches, and high competition, your Ads will convert into huge amounts of traffic.
You might just have to spend a lot to get it.
And if like Sarkodie says, “money no be problem”, then while you’re at it, you might want to also…
#8. Run Social Media Ads
Facebook has over a billion users, Twitter has a couple hundred million and let’s not even talk about Instagram and Snapchat.
Social media platforms allow you to run ads with your content.
For example, you could create a blog post, or a video and share it on your Facebook page, then run an ad with it targeting people with similarities to your existing audience. You can even target people based on whether they like a blog similar to yours and basically any interest similar to what your site is about.
Obviously, the social media platforms you run ads on will depend on where your target audience hangs out the most.
I know I rant a lot about not liking way too many ads on websites, but the fact is, they work which is why they still exist.
And there’s no better place to put your ads than on a platform you know has a lot of users already. That’s like milking traffic from sites with a huge amount of traffic already.
#9. Maximise Youtube
Like it or not, there are some people who don’t like to read.
I should know. I have a friend who’s like that. When it comes to videos though, he’s a maniac.
Some subsection of your target audience might prefer video content.
Take some of your posts, create videos about them, put them up on Youtube and rack up views from organic search.
Also make use of the feature that allows you to advertise on Youtube. Videos get a lot of views and attention. Leveraging that to promote your content and generate traffic is one kick-ass move you should make.
#10. Analyse, Measure and Improve (AMI)
No matter what means you decide to use to increase your traffic, you need to be aware of how your efforts are doing.
There’s a famous saying that ” whatever gets measured, gets improved.”
And that is so true.
But before that, you need to do an analysis. First, you have to figure out how your site is currently doing.
You need to know:
- What your current level of traffic is and where it’s coming from.
- Which social media platform majority of your target audience spends time on.
- What the best times to post to get a lot of engagement on each platform are.
You can quickly figure out your current level of traffic by looking at your stats.
For the second one, you’ll have to do a bit of research, figure out how to think like your target audience and figure out where they’re most likely to hang out, what their interests are and what groups or communities they’ll likely be a part of.
For the 3rd one, you’ll have to do a bit of experimentation.
Post different types of content at different times of the day, and check to see when you get the most likes, views, shares, etc. You’ll at least get an idea of what times you get the most engagement if you do this long enough.
Then you move on to measuring. Make changes like the ones already mentioned above and measure the return on your efforts. See if the results match the efforts you put in.
Keep what works. Do away with what doesn’t.
With these 10 tips, you should be able to increase traffic to your website… but before you go, one last tip.
All these methods of increasing traffic were developed out of experimentation, thinking out of the box and trying things in a different way than what had been done before.
Don’t just stick to all that has already been done. Innovate, come up with a method that isn’t listed here, and come back to post it here 😀
And with that, this post is done. If you have any questions, let’s talk in the comments section.
Keeping it 500,
Author: Tomi Joshua
Tomi is a case.
A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).
Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.
He is most likely to be found dancing to the beat of his own drum, even in accapella.