A question that bugs most bloggers is this:
“How do I produce content consistently?”
In other words, how does one become a content making machine?
If you’ve ever wondered how to do that, this blog post is for you.
Grab that bottle of beer from your fridge and settle down for an enlightening read.
How To Become A Content Making Machine
In the land of the Internet, Content is King.
All of us subjects know that.
But sometimes, creating content is tough.
For some reason, you can’t just squeeze any blog posts out of your idea machine/ brain.
Not even a phrase.
At other times, you’re on a roll writing blog post after blog post after blog post after freaking blog post!
Those times are AWESOME!
If only that happened every single time you sat down to write.
Well, it can, though not necessarily in that way. But it’s possible.
Let’s clear up a few myths first.
You have “writer’s block”.
I already talked about how to deal with “writer’s block” here.
And that post was all sweet- roses and rainbows and all.
But the fact is “writer’s block” is BS.
Yes, you read that right.
Content = words put together. You don’t get “writer’s block” while you talk, so why should you when you write?
All you have to do is write like you talk.
One reason you think you have “writer’s block” is because you’re trying to sound like someone else.
You read a post(or more) about the topic you want to write on, and now you hear the author’s voice in your head when you want to write. When your content doesn’t sound like the author, you scrap it and say you have “writer’s block”.
Sure, you can read up posts on the topic you want to write on, but when it’s time to write, just write like you were explaining the topic to a friend. That’s it.
Imagine your friend is in front of you, and just ramble on about the topic in written form. When you’re done, read through and correct any mistakes you find.
Your “writer’s block” would disappear.
Most times, if you’re being honest, you don’t really have “writer’s block”. You just have a bad case of “Excusitis”– instead of getting it done, you make excuses like…
2. You need to write when you’re in the mood.
And you wonder why you’re not a content making machine.
Sometimes, even Kendrick Lamar is not in the mood to write verses or spit bars, but he does it anyway.
The concept of “getting into the mood” before creating content is BS.
I don’t buy it, and neither should you.
The greatest writers of all time, like Stephen King, write every day. Stephen King even said until he writes up to 2000 words, he doesn’t move his ass out of the chair.
It’s no wonder he’s one of the Greatest Writers of All time.
Stop waiting for the mood to come. Start writing and it would join you.
3. Every piece of content needs to be perfect, politically correct or whatever…
Speaking as a recovering perfectionist, this kept me from becoming a Content making machine.
I was always trying to create content that was as informative or as entertaining as the posts written by the “experts”.
I realized that I kept telling myself, “I’ll get this done, then that done so it would be perfect… and then I’ll write that blog post.”
Then one day, I realized that I’ll never have all my ducks lined in a row.
Everything will never be perfect. I will never have all the knowledge I need. I’ll never sound like Neil Patel.
So I gave up, and decided to try something different… and a little bit crazy.
I decided to just be myself… in all my notoriety.
I wrote the way I talked, and I started to create more content. I started getting more views and engagement from my audience.
If it wasn’t obvious already, YES! I AM A CONTENT MAKING MACHINE!
I’m not perfect though. I still make a few errors here and there, and I even ramble on and on, before getting to the point. I make weird jokes and use my own neologisms.
If only my high school English teacher could see me now. LOL.
My point is – Stop trying to be perfect. Be REAL and authentic. You’ll find writing easier, and you’ll be well on your way to Content Making Machine City.
4. You don’t maintain momentum.
Ever experienced this?
You create a one-of-a-kind blog post, and you’re so attached to it that you just keep reading and re-reading it. You reread the comments over and over, reveling in your “awesomeness”.
Rather than bring out more content, you keep admiring your past work.
In your mind, “You have arrived”.
And that’s why you’re not a content making machine… yet.
Newton’s second law of motion states that:
” The rate of change of momentum of an object is directly proportional to the resultant force applied and is in the direction of the resultant force. The resultant force is equal to the rate of change of momentum.”
I’m not going to bore you by trying to explain high school Physics. I just want to draw two points from it.
One, momentum is related directly to the resultant force applied.
When you set out to be a blogger, you write one blog post, then another and another. Some of these are inspired pieces of genius. Others are just… mehhh.
When there’s no inspiration, you have to literally “force” yourself to write. Every Day.
That’s the application of “force”. That force moves you forward, as long as it is being applied. The minute you no longer apply the force, the momentum diminishes.
You need to put pressure on yourself to produce content. Every single day.
Also the momentum is in the direction of the resultant force.
Once positive, forward-moving force is not being applied, negative, backward-moving force is being applied. And you build negative momentum.
That is, momentum moving you backwards instead.
Away from becoming a content making machine, which is BAD!
Instead put pressure on yourself to create content, and you will.
Don’t worry if it’s not perfect. Just make sure it provides value to your audience.
Now let’s move on to how you become a content making machine.
I’ve hinted at a few so far so I’ll keep this short and sweet.
I don’t care if you decided you were going to be writing once a week only on Thursday nights or mornings or whatever.
Content making machine implies a machine that keeps making content… pumping it out even.
Some people would recommend you only write when you can be productive, like some obscure time of the day you have to spend time trying to figure out.
I am not one of those people.
If you want to become a content making machine, you need to be pumping those posts out regularly.
Don’t bother yourself trying to be perfect. Just read a lot and write a lot more.
As long as you provide value to your audience, it’s all good.
2. Write everyday
This goes back to Momentum and that Newton’s Law of Motion.
Once you write the first day, then the second and the day after that… and the day after that, you begin to build momentum in the forward direction.
Whatever you do, don’t lose that momentum.
Keep writing and posting regularly.
The greatest writers write everyday. Stephen King, Seth Godin… maybe you’ve heard of them.
If you want to be a content making machine, you need to write more than you currently do and do it everyday.
3. Put pressure on yourself to create
Sometimes the words won’t come out easily.
Creation isn’t easy. Even God took 7 days to create the world. And He’s God.
So what do you do when you feel like you can’t write anything?
First of all, you don’t get in that situation. If you follow No.2 , you’d be creating content everyday, come rain or hailstone.
To take it a step further, make a public announcement about it.
By that, I mean you either make a public announcement on your social media accounts or you tell a couple friends that you know would call you out if you didn’t do it.
I experienced this first hand when I decided I wanted to write the “Don’t Dull. You Can Start An Online Business In One Weekend” ebook.
I announced it publicly and trust me… the pain of not doing what you said you would and having people call you out on it publicly is greater than whatever it is that’s holding you back from creating.
I did all I could, to get it done, created content whether I was in the mood or not. And the book was finished.
Put pressure on yourself till the habit of creating content everyday is ingrained.
Do these 3 consistently, and you will become a content making machine. And do them regardless of whatever is going on around you.
Ignore how you feel, or what’s happening in the world. Ignore perfection. Your job is to create an amazing amount of content. Let the critics worry about quality.
If you have any questions or comments, please let me know in the comments section.
And I’m done.
Keeping it 500,
Author: Tomi Joshua
Tomi is a case.
A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).
Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.
He is most likely to be found dancing to the beat of his own drum, even in accapella.