If I Have To Review Another Faux-Linda Ikeji Blog, I Might Slap Somebody

I know.

You think I sound a bit crazy. (In your defence, I kinda am)

You’re probably also thinking:

“Which one be faux-Linda Ikeji blog again?”

To explain, I’ll have to start at the beginning:

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Sometime about a year ago, I finally lost it.

I’d always been a big fan of the Internet since my SS2 2006 (when my Dad got mobile internet back in our house in PH but that’s another story).

I’m kinda a perfectionist and my “perfectionistic” receptors were triggered by the poor quality of many Nigerian sites.

I’d go online trying to find something and the very design of the site, the grammar and the layout would piss me off.

Then I lost it last year and decided I’d start reviewing sites, telling people what they were doing wrong.

So I began. And then it happened.

I started to see the same things over and over again.

I know I shouldn’t… but I blame it on Linda.

If you’ve been in the Naija Blogosphere long enough, you’ve definitely heard about Linda Ikeji.

She’s a veteran blogger of over 10 years, blogs in the News, Entertainment and Celebrity News and Gossip niche.

Naija’s very own Perez Hilton. An inspiration to many a Nigerian blogger.

After grinding for over a decade, she makes enough mulah to buy a spaceship mansion in Banana Island for more money than the gross revenue of some 3rd world countries.

Now, I’m not mad at that. It’s every Naija blogger’s dream.

The only problem with that is… well… Nigerians.

9ice tried to warn us: “Photocopy ko easy”…

There’s this tendency among Nigerians to “copy-copy” and do “follow-follow”.

Think about it.

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You probably have 5 or 20 friends who recently and suddenly became fashion designers overnight.

And you probably have a few friends who have suddenly become interested in becoming make up artists.

Once something looks like it’s making money, Nigerians “sharp-a-ly” rush in, passion and common sense be damned.

The same “copy-copy” people entered the blogosphere, setting up blogs that were imitations of Linda’s- they blog about the same things she does in the way she does hoping the millions will start rolling in.

Which they don’t so they then hit me up for a site review.

And every time I see one faux-Linda blog, I start to consider exercising my legal right to slap somebody.

Now, I’m not trying to knock anybody’s hustle…

Okay, maybe I am… Just a little bit.

Obviously if something is making money, you have a right to want to enter that hustle.

After all, man must chop.

My questions are:

What happened to originality?

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What happened to imagination?

What happened to changing the game?


What these people fail to realize is that the game is changing regardless of whether you notice it or not.

When Linda Ikeji started blogging, there were barely a handful of Nigerian bloggers so it was pretty easy to do what she does and stand out.

10 years later, today, it’s not the same thing.

Linda Ikeji’s blog is having to employ the strategy of sheer, mind-blasting quantity of posts/ day over quality just to stay ahead. It’s working for her, because she already has an established brand.

If you come out today, blog exactly like her and pump out content just like her, you will not get the same results.

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It’s not a curse. It’s just reality.

A far better approach would be to either find a niche and be the go-to guy/gal for that niche or get a unique writing voice and use that as your differentiating factor.

Because in this blogging game, you either stand out or become one of the many Ekaette Faux-Linda bloggers not making it.

Differentiate or die. An original textbook is always worth more than the photocopy.

Keeping it 500,

Tomi Joshua

Author: Tomi Joshua

Tomi is a case.

A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).

Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.

He is most likely to be found dancing to the beat of his own drum, even in accapella.

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