Yes, I know.
To a few, the headline seems a bit ridiculous and you might be thinking:
“100 Facebook likes in 12 hours with just N1,000? Tomi, why you dey lie?”
Well, here’s a pic that might change your mind:
I started that promotion in the morning yesterday and by 9pm, I had gotten 116 new page likes.
The numbers don’t lie.
Now, if that aint proof, I don’t know what is.
If you want to know how the hell I did it, keep reading.
I’m going to try to keep this short, sweet, and to the point.
How To Get Over 100 Facebook Page Likes In 12 Hours With Just N1,000
I’m not saying I’m some god of social media marketing, because well, I aint.
Not yet, at least, but I’m working on it.
I just want to quickly share with you a few things I did that got me over 100 Facebook page likes in less than a day.
Yes, I used Facebook Ads, and contrary to what some people may have told you, they do work. You just have to know how to use it.
For the sake of this post, I’m going to make a few assumptions:
- You have a Facebook Page you’d like to grow.
- You know how to fund your Facebook Ad account. If you haven’t figured that out, don’t worry, I’ll write a post about that and link to it.
- You know how to create an ad in Facebook.
Now go to your Facebook Page, scroll till you see a blue button with “Promote” written on it. Click on that, and you should see a window that looks like this:
The 5 Steps I Took To Get Over 100 Facebook Page Likes In Just 12 Hours
I mentioned in a post that before you launch a marketing campaign, you should have a goal.
Your goal here is to get more likes so select the second option in that window.
Now we’re ready to begin.
#1. Study your Insights
Sometimes it’s tough to figure out who your target audience is.
And I’ve given different pointers in many posts about figuring out your target audience, but nothing beats real world feedback.
You may think you have figured out your target audience completely, but here’s a simple way to be sure your hypothesis of who they are is correct.
Get on your Facebook page and invite many of your friends to like your page. Share your content from your page on different pages and groups where your target audience usually hangs out, or at least where you’ll get a lot of eyeballs to your shared post.
Do this for about 2 weeks to a month, then go to your Insights part of your Facebook page.
Facebook will break it down for you according to who engages with your posts the most and likes your page and trust me, when you do see it, you’ll figure out who your target audience is (like I did).
#2. Break your service down to a simple one line sentence that tells your customer how your service or product will benefit them.
A. simple. one line. sentence.
I’m not saying that if you write more, nobody would read. I’m just telling you what I did.
This is not the place for too much senrenre. I’ve mentioned quite a few times that people don’t read online. They scan through content and if you don’t grab their attention quickly, they’ll skip right over you.
In my own case, my business is about helping entrepreneurs build online businesses quickly.
I distilled it down to this simple line “I will help YOU build YOUR online business quickly.”
Simple. Straight to the point.
#3. Use An Eye grabbing image
I initially used a cropped picture of a N500 note before, and I didn’t get much likes using that.
Then I switched it out for this picture and it was like the heavens opened and the likes started falling in like heavy rain.
Also, Facebook won’t let you use an image with so much text. So make sure you use an image that doesn’t have much text and holds attention.
#4. Think like your customer and target their interests in your ad.
Facebook lets you select what people you want to see your ads, and that is just marvelous.
Because this little difference makes a huge difference. This is where your beautiful Insights menu comes in handy
You can target certain or all genders within a certain age group, or country, and that’s great.
Then Facebook takes it a step further, and allows you to target people based on their interests. This is where the magic happens!
You imagine what kind of things your target customer would be interested in and target him or her based on that.
For my site for example, I had run a campaign without this and I got a couple likes but one day, out of the blue, I decided to use this feature.
I added pages that my audience are most likely to be interested in, pages about a thought leader or an influencer or the page of a website my audience was likely to be interested in.
Then the magic happened.
Trust me, targeted ads are king because the people you target are people who are already interested in something related to what you provide.
And it’s easier to sell to someone who’s already interested in something similar to what you do.
#5. Measure, Analyze, Test And Optimize Your Ads… Rinse, Repeat And Do It Again
Your first ad campaign is probably going to flop.
And that’s okay.
But if you fail that once and refuse to look for ways to improve it, you’d then have officially failed.
If I hadn’t failed to generate a return on my N2000 investment, I wouldn’t have figured out how to “laser-focus” my targeting and get more likes.
I won’t have figured out that the image I was using wasn’t “eye-grabby” enough.
Launch your campaign, measure, analyse, test and optimize. Always.
Do what works, and get rid of what doesn’t.
ASIDE: I set the ad to run for 3 days with a budget of N1,000 per day. At the time, I had just N1,500 in my Ad account. (Of course when I saw the results, I of course put in more money).
Update: 2:44 pm a day after and I doubled the number of Facebook page likes I had. Don’t dull. These tips work. And I haven’t spent up to N1,000 .
Follow these 5 simple steps, and you’re going to definitely get more bang for every buck you spend on Facebook Ads. Growing organically is good, but sometimes word of mouth might take too long, so Facebook ads are definitely and your next bet.
Plus they’re cheap too.
If I did this with just N1,000, imagine what would have happened if I put in more. But that’s a story for another time.
What are your thoughts?
Were you mind-blown by this post? Did it piss you off? Do you want Tomi to do it for you?
Let’s talk in the comments.
Keeping it 500,
Author: Tomi Joshua
Tomi is a case.
A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).
Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.
He is most likely to be found dancing to the beat of his own drum, even in accapella.