Get Your Emails Opened The Telemundo Way

Don’t get too happy.

This is not a love letter to Bollywood.

As a matter of fact…

I freaking hate Telemundo.

Yes, I said it.

Coursera business 728x90

I HATE TELEMUNDO!

But… as much as I hate it, there are simple lessons to learn from Telemundo’s seemingly aggressive grip on the eyes of housewives, and women all over Nigeria that you can apply to email marketing.

Let’s begin:

How To Get Your Emails Opened The Telemundo Way

It’s crazy how people are addicted to Telemundo.

They’ll cancel whatever engagements they made earlier, skip meals and pretty much do whatever they can just to see the next episode in a Telemundo series they follow.

Imagine if you could get them to see your emails that way. That’d be awesome, right?

Well, you can.

It’s all about reverse engineering the Telemundo process.

Here are 3 things you must do to get your emails opened the Telemundo way:

#1. Create An Engaging Story

I don’t get it, but housewives, young women and some men can sit down for hours talking about something that happened in a series on Telemundo.

A big part of this is the fact that the writers of the shows on Telemundo craft engaging stories.

Their themes revolve around love, family drama, wickedness and getting even, etc. Basically things that grab attention of their target audience. And they do it in a way that gets you hooked and emotional about what’s happening in the series.

After all, who won’t get mad at some step mum being wicked (Ozokwor-style) or people conniving against someone?

If you want your emails to get opened, you need to create an engaging story by zeroing in on what your audience cares about and crafting an engaging story around that.

#2. Use Open Loops… And Use Suspense

The few times I’ve seen parts of some series on Telemundo, the whole story seems like this (to me, at least):

Story… story… suspense… story… story… suspense… story… story… uncompleted story… End of episode 1… Rinse and Repeat in Episode 2 and so on and so forth.

The story never quite finishes in any single episode. There’s always some drama or some secret that will be revealed if you watch the next episode.

This is an open loop.

It leaves you intrigued and curious about what will happen next. Telemundo writers specialize in creating suspense during the episode and build you up to an expected explosion, only to then end the episode at that point and leave you hanging.

This technique is a huge part of why people keep watching night after night after night. It’s so powerful that almost every TV show uses this in some way or the other.

The only way to avoid it is to deliberately refuse to watch one episode of the show. The minute you watch one, you’re hooked.

Imagine if you could get people to feel the same way about your emails.

And you can, especially in the beginning.

When someone opts in for your newsletter, craft your emails in a way that gives them a bit of information and then promises to give them something more in the next email, and then do the same in the next and the next… and I think you see my point.

#3. Make The Big Reveal Worth The Wait

I don’t watch Telemundo but I’ve heard people talk about things that happened in a series on Telemundo.

Usually, if one of them missed an episode, the other person would start with something along the lines of: “You missed.. bla bla bla {insert whatever happened here} .”

Hire Freelance Writers Now from Contentmart.com

And the other person would respond with: “Are you serious?” + look of surprise on their face.

It’s obvious to anyone around that what happened was so mind-blowing/surprising/ interesting that it was well worth the wait.

Now, I’m not saying make things up, but whatever it is you promise in your emails needs to be worth more than the value of the time they spend reading your email.

Make the offer/ information worth the wait… and then give them something else to look forward to tomorrow.

 

In conclusion, to get your emails opened the way housewives snatch the remote and flip the channel to Telemundo, make them engaging (drama), use suspense and open loops liberally and make it worth their time (or more).

 

What Are Your Thoughts?

If you have any questions on how to do this, feel free to let me know in the comments.

 

Your Favourite Online Business Coach,

Tomi “Have You Started Your Online Business Yet?” Joshua

 

 

Author: Tomi Joshua

Tomi is The (self-proclaimed) Digital Jagaban.

He is a doctor, certified inbound marketer, student of Digital marketing, and an online business addict. He’s all about leveraging the internet to make money and grow businesses.

His purpose is to show people that their “dreams are possible”. He’s on a journey to prove to the youth that they can be more than just their degree, that they don’t have to settle for the average 9-5 life, and that they can live life on their own terms.

When he’s not busy blogging at The 500 Naira Writer, or working on his other businesses, he’s probably getting “turnt up” and dancing to the beat of his own drum (even in acapella).

Leave a Reply

Your email address will not be published. Required fields are marked *