Okay, I’ll admit it.
I’m a bit jaded when it comes to reviewing Tech Sites.
I’ve done quite a few, and because I see the same mistakes over and over, I feel like going HAM on every tech site that comes for a review.
If you don’t want me to go HAM on your site in a review, check out this post on how to create a great home page.
Not you, Naija Tech Matters, it’s too late.
This Crazy User haff hallready harrived at your domot (www.naijatechmatters.com), hammer in hand, about to go HAM.
The Naija Tech Matters Site Review
Okay, I don’t know if I already made my super-dislike of the Blogger platform public, but if I hadn’t before, let me take this moment to say:
” I DON’T LIKE YOU, BLOGGER PLATFORM!”
Okay, that’s done.
Just looking at your favicon in the tab in my browser pisses me off. I don’t like seeing that Blogger favicon.
Anyway, let me leave that one alone for now.
Your site is a big old white and grey, and that’s really clean. A tech blog should feel tech. You’re giving me the right vibe here.
So chop knuckle for that one.
Now, let’s talk about the issues:
I. Design And Layout
(i) Site Title
I don’t know why you decided to have a mismatch between your Site Title “Nigeria tech matters” and your URL – “www.naijatechmatters.com”, but I’d suggest you just change your Site Title to match the URL.
It maintains a sense of coherence (big English, abi?) and reassures us that we are at the right place.
Now, it’s not that big a deal, but you should look into it.
(ii) This is another case of Boko Haram kidnapping a tagline.
I don’t see a tagline anywhere.
I mean, fine, your site title and URL tell us that your site is about tech. But that’s about it.
It doesn’t tell us anything about what kind of tech. There’s mobile, there’s PC, tablets, Google’s self driving cars, etcetera shmetcetera.
Are you going to give us news about tech, or “How-to” guides?
See where I’m going with this?
The tagline is your chance to quickly grab your visitor’s attention and tell him what your site is about and that your site is for him or her.
You can’t afford to not have one.
(iii) Your primary navigation menu
You have pretty much the important stuff here.
There’s just a few things you need to think about.
None of that.
site map… No, I don’t care what is in your site map. Remove that page with immediate alacrity!
If your site needs a map for a visitor to understand your site, then you’re doing it wrong.
Remove it. ASAP.
Okay, Tomi, calm down.
Get rid of that drop down menu in that Categories part of your Primary nav menu. Use each one of those Categories as components of your primary navigation menu.
That way, we don’t have to hover over the Categories part, and then pseudo-scroll till we see the Category we want.
It’s better if when your visitors arrive on your site, within the first 10 seconds, they can already see how to find what they want and don’t have to get there with more than one click.
By the way, I clicked on the elements of your Categories drop down menu, and this is what I saw.
You might want to look into that. Fast.
(iv) Your Right Side Bar has been found wanting.
Your right side bar has just a few of those important elements.
- Search Field
- Popular Posts Section
- Facebook Account link
Where are your Categories, social media share links… you know what, just go read this post and you’ll see what other features you need to have.
Let’s move on.
(v) Main Content Section
I love the way you display your blog posts there. They’re not stuffed together, the image sizes are perfect.My only wahala here is you should find a way to put social media share icons at the left side that allows us to share your posts if we like them.
You haven’t done well with that one.
(vi) Footer Section
This section was just… dry.
We scroll all the way to the end of your home page and this is all we see?
You can do better. And you should.
Add in there a secondary menu, Search field, Categories, Popular post section or basically anything that gives the visitor somewhere to go without having to scroll back up.
Let’s dive into…
II. Your Content
Hmm… I wanna ask if you know your target audience, cos you say (with your URL and site title) : “My site is about tech”, but you only seem to create content that looks like mobile phone reviews and prices.
Seriously, don’t put a Category up if you don’t plan on writing posts in that Category.
I think you really need to focus on figuring out who your target audience is, and then use that knowledge to create content they would want to know about, instead of just what you want to write about.
Read this post if you want to know how to do that.
Also you need to work more on your headlines. The benefit to the Reader is not obvious from the headlines and because of that, we’re less likely to click through to read your content.
From what I can see on your site, I’d say you’re new to this whole blogging thing.
I would recommend you focus more on creating great content and learning SEO for now. Then when you start getting better at content creation and SEO writing, you can start focusing on actively promoting your content.
I mean, the way your site is now, it makes no sense to promote it everywhere.
IV. Monetization and Other Biz
I think you should start thinking of how you’re going to monetize your site. Of course, that would be after you of course figure out what your site is about.
An idea would be to create great content, get a lot of traffic to your site and then you could partner up as an affiliate marketer with Jumia or Konga.
I would suggest you don’t focus on money right now though. Focus on creating value first, and the money will come.
Okay, this review is done.
I killed it again , abi?
If you have any questions or comments, let me know in the comment section.
P.S. If you’re reading this, and you’d like a site review, post it here.
Always keeping it 500,
Author: Tomi Joshua
Tomi is a case.
A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).
Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.
He is most likely to be found dancing to the beat of his own drum, even in accapella.