“They see me crawling
They hating, patroling
They trying to catch me crawling dirty, trying to catch me crawling dirty (2x)”
-Tomillionaire from the soon-to-be-released song “Crawling Dirty”
Yes, Dj Khaled, it’s another one.
And it’s a bit intriguing.
Naijacrawl has a sorta ambiguous ring to it.
It doesn’t quite tell me what it’s about from the get-go, which isn’t all that bad. I’m actually a bit curious.
This might be a nice change of pace.
And with a name like that, it’s only appropriate that I also crawl through this site like a search engine crawlbot.
See what I did there?
Punchlines mehnnn… M.I. should hire me.
The Naijacrawl Site Review
Okay, Naijacrawl has made things a bit tricky for me.
But from what I can see so far, it seems to be some form of forum-blog hybrid.
I’m not quite sure how I feel about that… yet.
Let’s get technical:
I. Design And Layout
I’m not exactly a fan, but your design is okay.
It just seems like there’s so much happening on your home page, that I don’t know where to go.
And that is bad.
That is something you should look into. Add to that the fact that I can’t quite figure out what your site is about at a glance.
It needs to be clear to your visitor why they’re at your site in the first place, before they continue to interact with your site.
(i) Site Title
Prominently displayed in that upper left hand corner. Beautiful… Beautiful.
I’m loving that.
(ii) Your tagline
Here’s where I’m a bit confused.
When I look up your site in Google, here’s what I see.
The tagline says: “Home for Entertainment and Technology” just like in the browser tab.
But on your site your tagline is- “The World’s Largest Web Entertainment And Technology Site”.
So you can see why I’m confused.
A confused visitor is a visitor about to click “Back”. Unfortunately for me, I’m here to do a review so I can’t.
But you see my point.
Pick a tagline and stick to that. Also try to tie it into a benefit to the visitor.
You need to change your tagline (the one on your site).
Right now, “The World’s Largest Web Entertainment and Technology Site” doesn’t really mean much to anybody visiting… because well, we’ve seen that type of tagline everywhere and it doesn’t really tell us what you do for us.
See my point?
(iii) Your primary navigation menu
You have the right elements here. Your Home element, categories, even a Community Chat.
All that’s missing are your About Us and Contact Pages, which you should add there when you finish reading this review.
(iv) What the hell is with that Banner Ad from Konga that blocks off the drop downs in your primary nav menu?
This is not the way to make money through affiliate marketing.
Never ever sacrifice user experience of your site for the sake of placing an ad. Overtime, it will start to piss your visitors off and you might just end up losing them.
Remove that banner Ad on your home page. Save it for a post page.
(v) I see you have a 3 column layout. Careful…
I’m going to go in on each one, starting from the Left.
Here, you have a Member’s login widget, which confuses me because I didn’t know your site was a forum to begin with.
Next, there’s a Suggest for us widget… What are we suggesting?
After that, Social media follow icons… I’m not mad at that.
A Web Development and E! News section that is just sort of squished together..
Another invitation to join you on Facebook and then a Facebook profile badge. You should really reduce the number of Facebook share badges here.
My head is beginning to hurt….
It begins with a slider that changes every 30 seconds or so, showing New posts with the images sorta just “falling in” like that banana Davido sang about.
First of all, I think you need to change that from “New posts” to “Latest posts” and rather than having the posts fall in, let them move in side ways.
That “falling in” thing is a bit disruptive and there’s a reason that most sites favour the horizontal slider over it- it doesn’t quite help me experience your site.
Every 30 seconds it seems like a pop up is coming … and oh, it’s another new post.
That Banner Ad right below it is aiight.
Then what follows is a line by line arrangement of some 28 posts, with tiny images and headlines that don’t exactly scream “Click me” like they should.
I think there has to be a better way to show your content than that.
Perhaps, make it so 2 posts show per line and on some lines have one post and let the images be a bit bigger… not too big, but at least big enough so we get a teaser of what we will see when we get to the post.
You could also display posts according to Categories and have a link to more posts in the Category underneath. That way, we see some posts in a category we find interesting and just click more to see more.
2 “Hot! Posts”.
A Search Field.
One Big Ass Konga Ad Banner….
Contact Us For Advert. Get Naijacrawl Script Developer. Subscribe Widget. Face of NaijaCrawl.
One Hot Video which we can also download. Chat Us on whatsapp. Another invitation to Advertise With You.
Music of The Week which we can also download. then your Trending Posts.
And one confused site reviewer with a big ass headache who doesn’t know what your site is really about or what you’re trying to achieve and is considering stopping this review here.
Your layout is really a pain in the ass to understand. It’s not clear where to go first, and then you worsen it by trying to squeeze in as much as you can into your home page.
I think you need to figure out what exactly you want your site is about, what value or service you provide and then build your site layout around that.
I can’t tell you how to do that, seeing as I can’t figure out what your site really does.
But for now, you need to decide what your site does, and then look at every single element on that home page and ask yourself,
“Does this really help my site achieve that purpose?” or
“Is it just occupying space?”
The layout right now makes your site look like a music/video/web development/entertainment/advertisement/ news site.
And if that’s the look you were going for, then congrats.
Here, you keep things pretty simple which this reviewer appreciates.
No complaint here.
Well, at a closer look, it seems like you’re trying to do something similar to the Linda Ikeji Model of Blogging.
In that case, I’d say you’ve created a ton of content in that direction.
You definitely have the type of content your readers would like to read.
I however noticed some grammar and spelling errors here and there.
I know quantity here is your biggest priority, but there really is no excuse for having some pretty obvious mistakes here and there. When crafting your content, run it through spell check at least once so you’re sure it’s all in order.
Also, you’re going to need to start posting more regularly. Most of your latest posts are from weeks ago. Increase that frequency to at least 3 times a week, if not daily.
You focused your efforts on social media as it should be, considering your main niche.
On Facebook, I see you’ve amasssed over a 1000 followers. That’s awesome. You’re doing okay on Twitter and Instagram.
Your Google+ icon links back to your Home page. You should look into that. Either link it to your Google + page or remove it altogether.
Also, increase the frequency of sharing content on your social media and promote it like a madman.
You could create contests to help promote your site. Those things get crazy fast and everybody loves to win plus there’s also the fact that nobody would be able to talk about the contest without bringing up your site – now that’s free marketing by word of mouth “ryt der”.
IV. The way forward
I’m curious about a few things and you should definitely figure these out:
1. What is your site about? What does it do for the visitors?
2. Who is your target reader/visitor/customer? What is he or she interested in?
Armed with that information, you’ll be able to make the layout better and also better cater to your audience. Right now you’re writing about web development, entertainment, news, sports, etc.
I would say if you’re going to go in the direction of web development, focus on that niche and all around that.
If you’re focusing on entertainment, news, sports, etc, go in that direction.
Okay, that’s my 2 kobos. Any questions? Hit me up in the comments section.
Keeping it 500,
Author: Tomi Joshua
Tomi is a case.
A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).
Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.
He is most likely to be found dancing to the beat of his own drum, even in accapella.