First things first.
I don’t know if I spelled “Nnanyi” correctly.
Don’t mind me. I’m just having fun.
The way you titled your site, I’m have a feeling you might be running a Linda Ikeji type site.
**Opens site in another window**
Would you look at that? I was right.
**Tries to hide disdain**
A review you have asked for. A review you shall get.
The Ogbu Dave Blog Site Review
When you blog in the entertainment, news and celebrity niche, you definitely have a lot of competition.
Because almost everybody blogs in that niche.
And so it’s a war out there. To win, you have to have some edge.
Do you have edge? Let’s find out:
I. Design And Layout
Your design is bland.
Literally nothing to write home… or anywhere about.
You need to do major work here. For real.
Let’s talk about your layout:
(i) Site Title
Like I said in my last review, “Welcome to” must die.
We are at your site already. There’s no need to put “Welcome to” in your site title.
That’s like ShopRite putting “Welcome to ShopRite” at the top. It’s pointless.
Why is your tagline in all caps?
“CELEBRITIES SPORTS POLITICS LIFESTYLE”
Capitalize just the first letters of each word. Also you might want to be a bit more specific.
“Celebrities Sports Politics Lifestyle” is too general.
Do you mean local celebrities? Celebrities all over the world? What kind of politics or lifestyle?
See my point?
Get specific about the target audience you want to attract, and then craft a short one-sentence tagline that tells them what they benefit from spending time on your site.
(iii) Your primary navigation menu…
… is jonzing.
And that (I-don’t-know-what-to-call-it) “Pages” thingy right above is unnecessary. Take it out along with that Subscribe button above it.
Categorize your posts and then add those Categories to your primary navigation menu. Add in an About Page, a Contact Page and a Search Field and you’ll be good.
(iv) Your Right Side Bar
It’s empty here.
All I see is a Google + link to your profile, Archives, Labels, Report Abuse, and Support.
Switch it around a bit. Like so:
- Search Field
- Popular Posts
- Categories (I think that’s what you’re trying to do with the Labels section)
- Subscribe Widget
- Social media profile badge
That would be much better.
(v) Main Content Section
The arrangement here is good and it works. Leave as is.
Right now, all it says is “Powered by Blogger”.
You can look through this post to see how to make your footer look better and do more than just occupy space.
You’re doing a good job here.
Your posts actually look like you wrote them yourself instead of the good old “copypasteology” all over the interwebs.
I would recommend you hone in on your unique writing voice i.e. your own point of view.
The blog is called Ogbu Dave’s Blog. Tell us what Ogbu Dave has to say.
I’ll also recommend being a bit polarizing i.e. have strong stands on certain issues, get your tribe to love you and piss everybody else off.
Love you or hate you, they will read you.
You also need to post often. Your niche is highly competitive and the little fish with fewer posts get eaten alive.
At the very least, you should have 10 posts a day.
I would recommend holding off on Promotion till you have your site fully set up (right now, it doesn’t look that way).
By the way, that tiny “Share” icon that leads to a drop down of various social networks won’t cut it.
Get actual share icons of the different social networks. That way, they’re difficult to miss.
IV. The way forward
The way I see it, you have 2 major issues to sort out.
- The design and layout issues.
- Finding your target audience and your unique voice.
Once you have these sorted out, then you can start promoting actively on social media. I would recommend focusing on Facebook, Twitter, and Instagram. Start with Twitter, build some traction then move to adding another social platform and go on from there.
That’s my 2 kobos. Any questions, hit me up with a comment.
Author: Tomi Joshua
Tomi is a case.
A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).
Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.
He is most likely to be found dancing to the beat of his own drum, even in accapella.