get more customers online

The 3 Ps To Get More Customers Online

Let’s face it. A business without customers is either a hobby or an NGO. Customers are the lifeblood of every business. Without blood, businesses die. The End. Okay, not really. But you do get my point – Customers are very necessary for your business. Samuel Gold Akinpelu, founder of the ThinkSmart Hub and Amazon best Read more about The 3 Ps To Get More Customers Online[…]

Get Your Emails Opened The Telemundo Way

Don’t get too happy. This is not a love letter to Bollywood. As a matter of fact… I freaking hate Telemundo. Yes, I said it. I HATE TELEMUNDO! But… as much as I hate it, there are simple lessons to learn from Telemundo’s seemingly aggressive grip on the eyes of housewives, and women all over Read more about Get Your Emails Opened The Telemundo Way[…]

content marketing strategy

The 4 Questions of Content Marketing Strategy

Times have changed. Back in the day, companies just needed to buy an advertisement slot close to that NTA 9 ‘o’ clock news and voila, instant customer acquisition. Or they could advertise on Rhythm 93.7 and easily create awareness around their product, get sales, etc. Today, any business that wants to create brand awareness and Read more about The 4 Questions of Content Marketing Strategy[…]

creating an online marketing strategy

The Sharp Guy Guide To Creating An Online Marketing Strategy

It’s been a while I did this… I’ve wanted to retire the whole Sharp Guy Guide thing, but then someone hit me up and asked: “Tomi, how will you help me grow my business?” And of course, when I read that, I knew I had to revisit the Sharp Guy Guides. I know, she asked Read more about The Sharp Guy Guide To Creating An Online Marketing Strategy[…]

No “One Size Fits All”: Why Marketing Is Like Chyking A Babe

Don’t look at me like that. If you are Nigerian, you most definitely know what I’m talking about. Maybe you’re even a master/mistress at it sef. Picture this: There’s this babe you like. Maybe you saw her at a party, or in a club, or in church. The location is irrelevant. You like her… that’s Read more about No “One Size Fits All”: Why Marketing Is Like Chyking A Babe[…]

Why Your Business Needs Social Media Like You Need Oxygen

First of all, let me just say this: If your business is not on social media in 2017, you’re on a…. … long thing! You might be thinking I’m just being dramatic, so let me explain: Go into any gathering full of people, of all ages. Look around the room. Can you see what most Read more about Why Your Business Needs Social Media Like You Need Oxygen[…]

Too Much Senrenre About SEO and Why Google Is Not Your Friend

Someone once said: “Don’t put all your eggs in one basket.” Whoever that person is, he or she deserves a high five of life. There’s been so much “senrenre” about SEO – keyword research, H1 tags, getting backlinks etcetera shmetcetera. And rightly so. But it seems too many bloggers focus solely on SEO and forget Read more about Too Much Senrenre About SEO and Why Google Is Not Your Friend[…]

important online marketing skills

9 Important Online Marketing Skills Every Online Marketer Needs To Know

Ahhh… online marketing. I know… I know… some people like to “package” it up and call it digital marketing, but the fact is this: Digital marketing = Online marketing Plain simple. They are one and the same thing. Sure, they’re split into various categories from content marketing to social media, but they’re all the same Read more about 9 Important Online Marketing Skills Every Online Marketer Needs To Know[…]

promoting your content

The Sharp Guy Guide: Promoting Your Content Effectively

Let’s face it. All the awesome content in the whole world is bullshit if nobody knows it exists. True talk. It’s like a pastor preaching to a church with no one in it. Or an iPod playing great music with nobody listening. To be honest, if there’s no one listening or reading, that awesome content Read more about The Sharp Guy Guide: Promoting Your Content Effectively[…]

seo guide

The Sharp Guy’s Simple SEO Guide

Yes, it’s another SEO guide. I know you’re thinking “Do we really need another SEO guide?” Yes, we do. But this one is only for the sharp guys. The ones who don’t have time to read the whole internet just to understand SEO. If that sounds like you, pop open a can of your favourite Read more about The Sharp Guy’s Simple SEO Guide[…]