Week 1: The Scrappy Beginning

Here we are.

The very beginning.

I honestly don’t know how to start this yet, so bear with me. I’ll find my footing soon.

I’m weird, abi? I went to go and put myself on blast on Facebook and IG before I even had my shit together.

Don’t blame me. Blame it on Steve Harris.

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“Imperfect execution beats perfect procrastination” – Steve Harris


Anyway, so let’s get to the business.

This week has been rough.. for real.

The previous week I was at the Free Conference Abuja, 2017 and was so hyped I felt I could benchpress the planet (I can’t).

Trust me, if you missed it, you dulled. I did however write some quotes and learnings from the event, which you can see here.

I was so ginjahd through the roof that I took an Inbound marketing course from HubSpot, took the certification exam and got certified.

It was like yeahhh I’m unstoppable.

Then Sunday came, and we admitted a patient. As the week went on, we admitted two other patients.

I know, my colleagues working in General Hospital are probably like “then you were chilling na”.

And to them, I say, try balancing building your dreams with working as a doctor, and on occasion, receptionist, nurse, and lab scientist.

I work on my dream hustle practically both day and night. The only difference between the day and night is that, from 5 pm everyday, I’m at the day job working till 8 am the next morning.

And this week, it all hit me like a brick. I was more tired than usual, and kept falling asleep without doing anything productive.

Check this out!  The Lost Week: What to Do When You Fall

On top of that, one of the partners for my e-commerce venture threw some doubt in the mix, and wanted to back out from any serious responsibilities just when we wanted to go register the company.

All that “senrenre” spooked the second partner, and she felt we needed to take a step back and reassess.

I thought about it for a minute and agreed.

Maybe we needed to take the time and test our business model before officially launching and going gaga with it.

Setback? Maybe.

But I guess it’s like Gary Vaynerchuk says: “99% of the time, it’s just about chipping away with the axe” (I think that’s what he said, or maybe I’m just paraphrasing, but you get the idea)

So, I’m taking a step back to reassess that.

It wasn’t all bad though.

I had a few epiphanies and I learnt a few lessons, so let’s talk about them.

I. Doing anything worthwhile is fucking hard. Accept this and adjust for difficulty.

I think I may have underestimated how difficult this whole thing was.

I probably romanticized the whole ” having a day job while working on my dream job” hustle a bit too much.

Earlier in the week, I caught myself complaining about my day job.

Then I stopped and asked myself: “Is this really hard? Tomi, don’t BS yourself. This is nothing compared to house job.”

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Then it hit me that maybe all I needed to do was to just accept that it is going to be the most difficult thing on earth, and then calibrate my thinking and actions to adjust for that.

Check this out!  Week 3- The Story of the Post that Came 2 Days Late

That was a good one to learn.


II. Stop doing FREE stuff.

This one I’ve had to learn the hard way, more than a couple times.

A few weeks back, I placed an offer on Nairaland that I was willing to work for FREE with 5 online entrepreneurs to grow their business.

5 people hit me up. I started, giving ideas, trying to help, etcetera shmetcetera.

A month later, 2 out of the initial 5 have sorta dropped off the grid. About 2 weeks after we first started, they had started ignoring my messages or responding late and making one excuse or the other.

I don’t blame them though. I’m new to online business consulting or any consulting business for that matter so I guess I wasn’t doing that great a job.

Either that or maybe because it’s FREE, they didn’t value my advice that much.

Whatever it is, lesson learned. Never sell yourself short or give your time away for FREE again.


III. Be Everywhere is the new promotion strategy.

This one I just learnt today.

Funny, right?

I’d been posting for a while, experimenting with both this site and my Facebook and IG accounts. From my experiments, when I posted more regularly, tagged people, etc, I got more likes and engagement on my posts.

I’ve been getting a few views on my posts, but today, things multiplied 8X the number of views I got yesterday.

Fine, it’s Saturday, and people are holding their phones looking for content to devour. But the fact is, nowadays, people are always holding their phones! Therefore, that hypothesis is false.

Post more, share more and you’ll get more eyeballs on your site, and your brand as a whole.

Check this out!  Week 2: The Birth of The Content Making Machine

And stop getting attached to how many likes each post gets. Not EVERY single post is meant to be a masterpiece.

Let the critics worry about perfection. Do like Picasso and just produce them in large quantity. Then promote them shamelessly and relentlessly.

That’s what I learnt this week.

Not bad for a first go at this, right?

What do y’all think? Let me know in the comments.

Keeping it 500,


Author: Tomi Joshua

Tomi is a case.

A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).

Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.

He is most likely to be found dancing to the beat of his own drum, even in accapella.

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