Every blogger has been through this at some point in time.
You spend hours cranking away on your keyboard trying to create the right blend of informative yet entertaining content. You sweat and strain trying to create the perfect blog post.
Then you finish up, and read through what you wrote and wonder:
“Did I just write this horse crap?”
Don’t look at me like that. You know you’ve been there.
Every time you’re nervous about clicking that “Publish” button, that’s what you’re thinking. And that’s why you don’t eventually click it.
This has happened to me more times than I can count (or choose to admit), but it happened again recently so I decided I’d touch a bit on the subject and give my point of view on it (and why I eventually hit “Publish” instead).
What to Do When You Think Your Content Sucks
It’s annoying when you spend hours toiling away at something only to have it come out looking like crap. It can feel like all the effort you put in was all for nothing.
Sometimes, after creating a blog post, I even start to ask myself, ” Are you sure you know how to write?”
Yes, good old imposter syndrome coming back to haunt me.
When this happens, I start rereading the blog post over and over, looking to correct mistakes, or rearrange a paragraph, and do whatever it takes not to release the post out to the public, before I think it’s ready.
The sad part is this- “Ready” here means “perfect” and perfection is like a mirage. You keep chasing it but just like a mirage, when you think you’re getting closer, it drifts further away.
And this led to these realizations:
#1. If you wait for everything to be perfect, you’ll never get started or get anything done.
Many a writer has given up, while still on his journey to perfection. Perfection is the ultimate killer of project completion.
Big English abi?
My point is this – The time you spend chasing perfection is time you can spend actually getting things done, and getting better each time.
#2. You and your blog post can never be fully “ready”.
I learnt this well, when I started internship last year.
I’d been out of the hospital game for a while, and now I had to dive back in, which led to a few interesting situations. My fellow doctors would understand this one. I was part of more than a few Consultant Ward Rounds and I personally discovered that no matter how prepared I was, there was always something more to learn, something more to know.
In other words, no matter how well I prepared, I was never fully ready. And it’s just like that with writing, and life in general.
That blog post will never be fully ready. You’ll never have all the information you need to create the “perfect” blog post.
So what do you do?
You stop trying to be perfect. Stop trying to make everything perfect. Now I’m not saying you should publish something shitty. I’m saying you do the best you can, make sure you deliver value to the reader and release that blog post to the world.
Yes, you will have some critics and trolls point out all your flaws. All you can do is do the best you can.
That’s what all the top bloggers do.
Keeping it 500,
Author: Tomi Joshua
Tomi is a case.
A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).
Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.
He is most likely to be found dancing to the beat of his own drum, even in accapella.