All bloggers have faced this conundrum at some point.
“Should I blog everyday?” or “Should I blog when I’m ‘inspired’?”
Confusion ensues and the arguments rage on and on and on while blog posts lay fallow.
My take on this conundrum is that you should blog everyday.
Sure, there’s nothing like blogging with inspiration.
If you’ve ever felt it before, you know what I’m talking about.
Everything you think just comes out as gold, it flows from your brain down your nerve endings right into your fingers that for some reason can’t stop going and going.
Almost as if they were possessed by greatness.
And the resulting post is mind blowing and out of this world. Like you were an author from another planet.
But sometimes that mind blowing, greatness-possessing inspiration just isn’t there.
Some people take that as a sign they should hold off on blogging till they receive inspiration.
I am not one of those people.
I believe “staunchly” that you should blog everyday. Let me explain.
Why You Should Blog Every Day
I know what you’re thinking:
“Tomi, you’re out of your mind. Whatever you’re smoking is of premium quality.”
Stay with me for a minute.
I believe you should blog everyday and with good reasons:
#1. Your blog is your business
For the sake of this post, I’m going to assume you’re not one of those “Kum-Ba-Ya” bloggers who don’t want to make money from their blogs.
So you started a blog because you have something to say and because you discovered you could get paid from blogging.
Now, if your blog is your business, doesn’t it make sense to treat it like one?
Think about your day job.
Don’t you show up everyday whether you’re in the mood or not, and work.. work… work.. work…. work… work?
If you can do that on your day job, then you have no excuse not to show up everyday to blog (unless you’re seriously ill or dying).
Also since it’s your business, it only gives back to you how much you put in.
If you don’t put in enough sweat equity, you might not reap any rewards for a long time.
#2. Procrastination is a killer of Time
I think I heard that line last in High School.
There was also one about how “while I’m wasting time, some other student was reading hard and ‘gapping’ me.”
Okay, maybe that last line didn’t quite capture it. Let me tie it together.
While you’re busy wasting time waiting to be inspired, those who blog everyday are blogging everyday regardless of whether they are inspired or not and reaping the rewards.
In my own experience, there have been blog posts I struggled through with no inspiration whatsoever, thinking “This one is going to flop” and then when I published them, they ended up being a lot better than some I felt inspired to write.
Picasso once said: “Inspiration exists, but it must find you working.”
I totally agree with that.
Sometimes inspiration finds you by itself. Other times it doesn’t and you just have to force it out by getting up and going to do the work any way.
#3. Not every blog post has to be a masterpiece
It’s easy to become obsessed with nailing everything down perfectly.
Search engine optimized… check… Images resized appropriately … check… First paragraph not more than 2 sentences.. check.
You get the idea.
It’s easy to keep trying to make every blog post perfect.
But here’s the thing, your blog posts will never be completely perfect. At some point, you have to say “Screw it” and hit publish.
If you decide not to post everyday because you want it to be perfect, you’ll start procrastinating and continue till eventually you don’t publish anything.
And for real, what is a blogger that doesn’t publish blog posts?
Posting everyday allows you to create while allowing room for growth.
Picasso created art almost every single day of his 90 year lifetime. Some are masterpieces, some are just … “mehh”. But still nobody can dispute the fact that Picasso is one of the greatest artists of all time.
“The greats weren’t great, because at birth they could paint. The greats were great because they paint a lot.” – Macklemore
#4. Blogging everyday helps you become a better blogger.
From Stephen King to Maya Angelou to Neil Patel to Seth Godin to Casey Neistat to Gary Vaynerchuk, one thing is certain – the best produce something from their craft every day.
Think about it.
They are the “Ogas at the top” (and bla bla black sheep) but they still show up every day to produce something.
That’s because they know 2 things:
- What you do everyday matters more than what you do once in a while.
- The more you do, the better you get. The less you do, the worse you get.
They’re at the top but they understand that for them to remain there, they have to keep going and keep producing.
Now, if you’d like to just be an average blogger who doesn’t build a following, or get traffic, you can blog once a month.
But if you wanna become an “Oga at the top”, then the only way is to blog every day.
I think that should have settled that. If you still want to argue on it more, come find me in the comments section.
Keeping it 500,
Author: Tomi Joshua
Tomi is a case.
A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).
Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.
He is most likely to be found dancing to the beat of his own drum, even in accapella.