Drying Paint, And Why Your Blog Needs A Personality

Have you ever sat down to watch paint dry?

Image credit: www.gardnerlaboratories.com

Me neither.

But at some point, in your adventures on the interwebs, you have no doubt come across a blog that was just… dryyyy.

I mean, not only wasn’t it unique in any way, it also didn’t hold your attention and made you want to click the “Back” button faster than anyone can say “Yahoo-Yahoo”.

I’ve got bad news – sometimes your blog is exactly like that.

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Or worse, it’s like watching paint dry… unless…

Unless… what?

Unless you inject some personality into it.

I have mentioned this before – the reason why people will read your blog isn’t all about what you’re blogging about. It’s also about how you blog about it.

Let’s face facts:

In 2013, this infographic puts the number of blogs in the world at 152 million blogs worldwide.

152 million blogs worldwide!

There’s a snowball’s chance in hell that whatever it is you want to blog about hasn’t been blogged about before by one of these 152 million blogs.

In other words, you are not a special snowflake… till you make yourself one.

Enter Mr./ Miss Personality…

Back in 2014-15 (and recently), I used to follow a few, interesting blogs- Bold & Determined and The Middle Finger Project.

If you’re a sweet, nice, low-expletive-tolerance-having person, you probably shouldn’t read them.

The first one was based on a persona created by the blogger.

He writes for a target audience that consisted mainly of guys and his subject matter included everything from self-help for men, to fitness, to blogging, to making money etcetera shmetcetera.

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In other words, not exactly a unique niche.

What is unique about his blog is his persona. His persona has been described as everything from great to chauvinistic. He has a overly manly point of view and love him or hate him, you’ll read him.

And he has made a cool $1 million from his unique persona.

Now, with a name like The Middle Finger Project, you obviously know the blogger definitely has a way with words, and an open relationship with expletives.

She blogs mainly about business and writing. Her target audience is mostly women (and me).

Once you start reading any one of her posts, you’ll want more. Or at least I did.

My point is this- I wasn’t reading any of these blogs for just their content, I was reading them because of the personality behind them.

Giving Your Blog A Personality Injection…

Remember when you were at the hospital and had to get an intramuscular injection.

Intramuscular, meaning, in your ass.

That fear, thinking about whether “the nurse hand go pain”… it’s exactly like that.

When you start trying to inject personality into your blog, it’s not going to be easy.

You’re going to doubt yourself, wonder if maybe you’re pushing things a bit too far, whether people are going to like or dislike your blog persona, etcetera shmetcetera.

It will be scary putting yourself (or your persona) out there or having a strong opinion on something.

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You’ll feel like you don’t want to offend or polarize people.

My advice – BE POLARIZING!

Figure out what your target audience will respond favourably to, and be that in your own unique way. Write in your unique voice. Put your own unique personality out there.

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Attract your target audience and don’t worry about scaring away everybody else.


Whatever you do, don’t just be another me-too Ekaette blogger in the blogosphere.

Whether love or hate, make your readers feel somethin’.

That’s how you get read.

Keeping it 500,

Tomi Joshua

Author: Tomi Joshua

Tomi is a case.

A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).

Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.

He is most likely to be found dancing to the beat of his own drum, even in accapella.

2 thoughts on “Drying Paint, And Why Your Blog Needs A Personality

  • Honestly, I Feel Something Each Time I Read 500NairaWriter.

    I Decided Not To Bookmark It, But Swear Down, The Name Dey My Head.

    Am Always Anticipating & Expecting Something Different Eachtime My Browser Opens Up Your Domain. So Fa So Good, You’ve Kept It 500 (….Smiles)

    • That’s the point.. you either love it or hate it, but you can’t not feel something. That’s how you get read.

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