Why Your Business Needs Social Media Like You Need Oxygen

First of all, let me just say this:

If your business is not on social media in 2017, you’re on a….

… long thing!

You might be thinking I’m just being dramatic, so let me explain:

Go into any gathering full of people, of all ages.

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Look around the room. Can you see what most of them are doing?

If you pay close attention, you’d notice majority of them are on their phones and 9 times out of ten, they’re either on Facebook or Instagram or Twitter.

I know. Mobile phones and social media distract students, lower attention span and cause a reduction in learning and the rest of that propaganda.

But the fact is… like it or not, social media has come to stay.

Most people now spend more time chatting on Facebook, and Whatsapp than in actual conversations with people around them.

And most people don’t walk around looking for local businesses. They do a Google search for (for example) “barbing salons in Abuja”. Or they just check Facebook.

It’s just the way it is now.

Customers still want great services; how they shop for them has just changed.


Instead of getting mad at that, why not evolve to fit their new shopping habits?


Improvise. Adapt. Overcome.

Have you seen any of The “Undisputed” movies? Not the one with Ving Rhames.

I mean the ones with the character Yuri Boyka?

If you haven’t (and totally enjoy movies with a lot of martial art in them), then you should.

You’d love it.

Anyway, a couple nights ago, I was watching one of the “Undisputed” movies  with a friend.

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Basically, there was this martial arts tournament involving prisoners. They were made to work in some lungu breaking rocks all day with pickaxes and only train for an hour each day. Obviously so they don’t train and eventually lose.

In other words, they were screwed.

But then two fighters got into a conversation about it:

Boyka: “We could call this work or call it training.”

Turbo: “Improvise. Adapt. Overcome.”

And that simple mindshift turned things around for them. They actually got stronger doing what was considered. A lot of other things happened, but that’s not the point.

Improvise, adapt and overcome is a strategy that would not only help you in a fight, but one that is applicable to your business as well.

The only constant thing in Life is Change…

You may have started your business in the days before social media became all the rage.

Or maybe you didn’t.

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Your potential customer doesn’t care about all that. He or she likes Facebook, Instagram, Snapchat, Whatsapp and Twitter and spends a lot of time there.

It’s a basic rule of business that you need to go where your customers are in order to sell to them.

And with billions of people spending time on social media, it therefore follows that to sell to them, you need to be on social media.

Your website is not enough.

If a lion roared in the jungle, but there was nothing and no one around to hear it, was that still a roar?

I don’t know.

But I do know that a business that nobody knows about might as well not exist.

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Customers are the lifeblood of your business and if they don’t know your business exists, you may as well close up shop and go get a regular 9-5 job.

But if you want to be in business, then you need customers.

Luckily, most of your customers are in one place – social media. Now, you just have to let them know about your business.

But to do that, you need to be on social media.

Yes, you need a website, but you also need to attract potential customers to your site. And there’s no better way to do that than by sharing and creating relevant, quality and engaging content on social media.


The world is going digital. People order things, and make payments online. People meet potential spouses and some even marry someone they met online.

Change is the only constant in Life. And like it or not, social media is a huge part of that change. And it’s not going anywhere.

At least, not anytime soon.

You can either learn how to use it to grow your business, or get left behind when the world completely goes digital.

Choose ye this day which one ye would do.

What are your thoughts?

Do you think social media is overrated? Do you agree that social media should be a business’ engine for growth?

Let’s talk in the comments.


Keeping it 500,

Tomi Joshua

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