I saw that URL and I was like: “… forreallll?“
Then I got there and didn’t see the iPhone.
Okay, Tomi, calm down. The real review hasn’t started yet.
All I’m going to say for now is this – I felt confused by the URL and what I saw when I landed at your site.
A confused visitor is a visitor that’s on the way back to another site.
But a review thou asketh for. And I can’t bounce so a review thou shalt get.
Without further “senrenre”, let’s do this:
The Wifi Calling iPhone Site Review
I. Design And Layout
Your chosen theme and colours are great. And oh, how much I love a clean white background.
That’s cool. It works.
That aside, I feel like there’s something missing. I don’t know what it is yet, but maybe I’ll figure it out as we go along.
Let’s talk about them issues:
(i) The Big One is that URL and Site Content Mismatch
I’ve been thinking about it since I first saw it. I still can’t come up with a great reason why your URL tells us about wifi calling iPhone but your site tells us about app reviews.
I’m even a bit confused about what “wifi calling iphone” means, but maybe I’m not your target audience or whatever.
I just feel this is too huge of a mismatch to ignore. An average person who reads that URL would probably be expecting to see at least an iPhone when they arrive on your site. But alas! There’s none.
And thus, the confusion begins.
I think you could deal with this in one of three ways:
(a) Change your URL, or
(b) Change your content
These two options would be too much of a headache, so I think you should go for:
(c) Edit your Site Title, which we will talk about in the next section.
(ii) Site Title
There’s also a mismatch here, but we’re not going to quibble over it.
Here’s what I think you should do.
Change it from “Best Mobile App Development Reviews for Download & Marketing on Android.”
to “WiFi Calling iPhone – Best Mobile App Reviews, Downloads & Marketing.”
or “Best Mobile App Reviews, Downloads & Marketing – WiFi Calling iPhone.“
That way, it doesn’t leave us confused about the whole mismatch situation.
(iii) Your tagline is a bit too long.
This right here:
“Get Top Reviews of Mobile Game, Productivity & Useful Apps’ Development, Downloads on Play Store, Android Free Apk, Paid iPhone, iPad Apps, Promotion & Advertising as Developers”
That’s too much for a visitor to just see at a glance.
Ideally, your tagline should be about 6-8 words long. You have 25 words and the “&” symbol repeated twice.
Your tagline should tell us quickly and briefly what your site is about and what the benefit to us for staying there is. When your visitor first arrives at your site, that’s not the time to involve them in heavy reading.
Shorten the amount of words in your tagline to really communicate what it is you do and the benefit to your visitor.
(iii) Your primary navigation menu is missing a couple important elements.
This is not good.
You’re missing the most important element “Home”, which is supposed to be a way of assuring us that no matter where we go on your site, we can find our way back to your Home page.
Then we also don’t see any categories in your primary navigation menu. You need to add them.
I think you need to shorten that “Submit App and Software for Free Promotion and Review” title though.
I would recommend you make it “Submit Your App For Review” and then have the option to have them pay for promotion, but that’s just me 😀 .
You do need to shorten it though.
You should also add a “Search” field or button to the primary navigation menu.
(iv) Your Right Side bar has been found wanting
You only have 3 widgets there- Search, Recent Posts and Archives.
You need to put in more widgets and arrange it like this:
- Subscribe widget- so you can start building an email list of potential customers
- Recent Posts
- Categories widget – so your visitors can quickly jump to each section they want to go to directly.
- Social Media Accounts widget – so your visitors can follow you on social media
Nuff Said. Let’s move on.
(v) Main Content Section
Apart from the first post, I love the way you arranged your posts – 2 on each line. That’s perfect.
I think you need to do the same to that first post. Your visitor should be able at a glance to see a bit of what you have to offer on your site. It’s not really a big deal though, your current arrangement is fine.
I see no huge issue here, so let’s move on to…
(vi) The Footer
I feel your footer is a bit too bland, as it is now.
You need to have a secondary nav menu here, like I recommend in this post, that would make it easier for your visitors to go anywhere on your site without having to scroll back up.
Also, you can remove that whole “Theme: ColorMag by ThemeGrill. Powered by WordPress.” thing you have there. If you access your footer.php file, you should be able to delete that.
You’re doing great on this front.
Although you haven’t made it clear in your tagline who your target audience is so I can’t really say you’re hitting the hammer on the head with your content.
You need to make it clear who your content is for.
Anyway, let’s go on.
(i) Your headlines are good.
I would, however, recommend you actually do keyword research and then craft headlines using these keywords. Also ensure they’re not too long, so Google doesn’t cut out your keyword and replace it with “…” in the Search Engine Results pages, but let’s not go into SEO.
(ii) I’ll say your body content is okay, considering you seem to want to attract mostly a programmer and developer type audience.
Your paragraphs are not stacked into huge blocks and that is a great thing.
I would however recommend that you put in a few images every now and then so your content doesn’t appear too wordy.
(iii) Your Author’s Bio
First of all, I think you need to put a photo of you there.
Secondly, you need to use a real name or at least one that adds some personality to your site. “Chaktty” sounds more like an app, than a human.
You need to create social media accounts, and then put links to those accounts on your home page.
You’ll also need to work on building an audience on your social media page, but first you’ll need to go back to the tagline and knowing exactly who your target audience is and where they hang out, then use that to decide what social media platforms you’ll focus on.
IV. Monetization and Other Biz
While I think it’s great that you don’t have all those nasty looking, random Jumia and Konga ads, I’m a bit concerned that you’re not really selling anything.
That’s why I mentioned earlier that you could do the Reviews for free, but if they want promotion, you could charge a fee for that.
Also, you could come up with eBooks, and courses about developing and testing Mobile apps. I’m sure you’d be able to sell those.
Anyway, that’s my 2 kobos on this site.
My head is spinning so I’m gonna go now.
P.S. You mentioned in your post on Nairaland that you’re having some issues in terms of quality resources. If you’d like me to help you with that, send me a message here.
P.P.S. If you’re reading this, and you’d like me to review your site, please post it here.
Okay, now I’m done.
Still keeping it 500,
Author: Tomi Joshua
Tomi is a case.
A bit brash, at first blush. But ultimately, he means well. There are very few things he won’t say or do in the presence of tolerant company (especially when it could make for a good story later).
Tomi is a Doctor, writer, certified inbound marketer (Shout Out to HubSpot), Digital Hustler, and online business addict.
He is most likely to be found dancing to the beat of his own drum, even in accapella.